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Best practices, guides, and strategies for automating PPC workflows and scaling your ad operations.

Google Just Changed Budget Pacing: What the March 2026 Update Means for Your Ad Spend
Industry NewsMarch 20, 20267 min read

Google Just Changed Budget Pacing: What the March 2026 Update Means for Your Ad Spend

Google's new budget pacing rules for ad-scheduled campaigns went live March 1. Weekend-only campaigns could now spend 2x what you expect. Here's what changed, why it matters, and how to protect your budgets.

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DoubleVerify 2025: Campaign Managers Spend 26% of Their Time on Manual Optimization
Industry ResearchJanuary 28, 2026

DoubleVerify 2025: Campaign Managers Spend 26% of Their Time on Manual Optimization

DoubleVerify's 2025 report finds campaign managers spend 26% of their time on manual optimizations, over 10 hours per week. Here's what to do about it.

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Performance Max is a Black Box. Here Is How to Build a Window.
StrategyJanuary 21, 2026

Performance Max is a Black Box. Here Is How to Build a Window.

Google's Performance Max forces you to trade control for reach. But you don't have to fly blind. Learn how to build "Watchdog Workflows" to audit PMax and protect your budget.

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Stop Being the "Chief Firefighter" of Your Ad Agency
StrategyJanuary 14, 2026

Stop Being the "Chief Firefighter" of Your Ad Agency

If you spend 80% of your week putting out fires, broken links, overspending, client panic, you can't scale. Learn how to replace reactive heroics with proactive Ad Ops workflows.

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The Weekly Paid Media Checklist is Dead. Long Live the Workflow.
GuidesJanuary 7, 2026

The Weekly Paid Media Checklist is Dead. Long Live the Workflow.

Your weekly paid media checklist is necessary, but the manual work is killing your scale. Here is how to turn static to-do lists into governed, automated workflows.

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